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01
Who is Grey?

Who is Grey? Handcrafted Lingerie Brand with regular customers who came by word of mouth. Grey do uniques wars for womens.

02
Objectives

Scale Grey Digital Marketing Strategy and direct to consumer business while the core team focuses on operations, branding, and manufacturing.

03
Our Approach

We developed a new eCommerce website and built social media profiles, using Facebook and Instagram ads campaigns. Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging

04
Results

Achieved 190% more sales in 1 month. Grew the social community in 63% in 1 month and up to 320% growth in web traffic in only 2 months.