We Decided to build a community of aviation experts, and from the beggining we build the blog airportbirdcontrol.com/blog. This have the objective of growing the Brand Eclipse as one of the authorized voices in Bird control at airports. We do a strong organic campaign using Linkedin as the base, doing interviews to Aviation Specialist, and adding industry related publications to the blog. In the other hand, we generate a lead magnet using landing pages and Marketing automation from aviation authorities databases to grew the customers.