01. Who Is Grey & Objectives
Handcrafted Lingerie Brand with regular customers who came by word of mouth. Grey do uniques clothes for inspiring womens. Our Objective was Scale Grey Digital Marketing Strategy and direct to consumer business while the core team focuses on operations, branding, and manufacturing.
02. Working Process
We developed a new eCommerce website and built social media profiles, using Facebook and Instagram ads campaigns. Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging
03. Perfect Result
Achieved 190% more sales in 1 month. Grew the social community in 63% in 1 month and up to 320% growth in web traffic in only 2 months